A discussion with our Digital Marketing Manager – what can you learn for your own business?

Posted on September 28, 2022Categories Advisors, Small business, Technology, Tips

We recently sat down with Valentina Vurchio, Digital Marketing Manager at Reckon, to get a better handle on exactly what digital marketing is. We also unpacked some of the most recent trends you should be looking out for, and a few easy ways to improve your own digital marketing as a small business owner. As a digital marketer, can you give us a brief idea of what digital marketing entails? “Digital marketing is essentially any marketing activity that requires a … Continue reading “A discussion with our Digital Marketing Manager – what can you learn for your own business?”

Business apps: Everything you need to know

Posted on September 28, 2022Categories Advisors, Bookkeepers, Small business

With the explosion of different business apps now available, more and more businesses are using apps to help run their daily operations and to grow – gaining access to smarter insights and banishing manual tasks to the past. But what exactly are business apps? And how are businesses that embrace app technology seeing the benefits?  First, what exactly do we mean by apps? An app – or ‘application’ – is a type of software created to solve a specific need. … Continue reading “Business apps: Everything you need to know”

Procore + Xero: Building a new platform partnership to help digitalize construction

Posted on September 28, 2022Categories Apps, construction, Partnership, Platform, Small business, Xero news

As we scale our small business platform, we are always looking at ways we can work with like-minded partners to deliver best-in-class cloud tools to our customers.  This is all part of the work we are doing to build out the Xero platform, catering to the industry specific needs of our customers. Speaking of building, I’m proud to announce our new partnership with Procore, connecting their industry leading construction platform into Xero.  Chances are if you work in the construction … Continue reading “Procore + Xero: Building a new platform partnership to help digitalize construction”

Free business software tools you can use now!

Posted on September 22, 2022Categories Small business, Technology, Tips

As the march of technological capability continues at a thunderous pace, its always wise to look around to see what you could use in your business. The world is now awash with a cascade of free and paid software tools you can use to help run your business better. So, what can you grab today without pulling out the credit card? Here’s a few of the top free software tools for you to consider. Google Analytics Straight off the bat, … Continue reading “Free business software tools you can use now!”

Women in business shoutout to their biggest inspiration!

Posted on September 22, 2022Categories News, Small business

Reckon is like an accountant in your pocket – but we’re not the only ones making small business life easier. We invited Reckon clients to tell us about the people in their lives who’ve made their success possible. Katy Walker, Amanda Stevens and Christine Metcalfe share the stories of their pocket pals who’ve inspired them and who have always had their back through their professional journeys. Despite being spread across Australia with vastly different vocations, these three women in business … Continue reading “Women in business shoutout to their biggest inspiration!”

How BDO and Xero help a McDonald’s franchisee grow her business

Posted on September 22, 2022Categories Advisors, Bookkeepers, Small business

Jennifer Antolin has been around the McDonald’s business her entire life. When she was 15, she spent three years working for her father at his McDonald’s franchises and learned firsthand the rigor and work ethic it takes to make it in the restaurant industry.  After several years living outside Canada, she decided to return and learn more about the business from her father. After three years of mentorship, and with his encouragement, she purchased his two McDonald’s franchises in Milton. … Continue reading “How BDO and Xero help a McDonald’s franchisee grow her business”